In a move that disappointed its dedicated fanbase, Ford quietly discontinued the Flex SUV following the 2019 model year. This decision marked the end of a unique chapter in Ford's SUV history, terminating a vehicle that developed a cult following despite never achieving mainstream popularity.
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Key Fact: The Ford Flex was produced exclusively at Ford's Oakville Assembly Plant in Ontario, Canada, where it shared production lines with the Lincoln MKT and various other Ford/Lincoln models.
The Rise and Fall of Ford's Boxiest SUV
Introduced in 2008 as a 2009 model, the Ford Flex represented the automaker's bold attempt to combine minivan practicality with SUV styling. Its distinctive boxy design, reminiscent of classic station wagons but with modern SUV proportions, set it apart in an increasingly crowded crossover market.
Production Lifespan
2008-2019 (11 model years)
Peak Sales Year
2013 (27,113 units sold)
Final Year Sales
2019 (12,305 units sold)
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Why Did Ford Discontinue the Flex?
Several factors contributed to Ford's decision to end Flex production:
- Declining Sales: Despite a 13% sales increase in early 2016, annual volumes never exceeded 30,000 units after 2008.
- Plant Reallocation: Ford prioritized production of higher-demand models like the Edge and Lincoln Nautilus (formerly MKX).
- Market Shift: Consumers increasingly preferred traditional SUV styling over the Flex's unconventional design.
- Union Negotiations: Unifor labor contracts required Ford to optimize Oakville plant operations.
The Oakville Assembly Plant Transformation
Ford's Canadian manufacturing facility underwent significant changes following the Flex's discontinuation:
Production Focus Shifted To:
- Ford Edge (2nd and 3rd generation)
- Lincoln Nautilus (MKX successor)
- Lincoln Aviator (beginning 2022)
The plant received substantial upgrades to support Ford's electrification strategy, eventually becoming a key production site for next-generation electric vehicles.
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The Flex's Unique Market Position
What made the Ford Flex special, and why did it develop such a loyal following despite modest sales?
Standout Features:
- Class-leading passenger space in all three rows
- Available twin-turbo EcoBoost V6 (365 horsepower)
- Refined ride quality uncommon in price-comparable SUVs
- Distinctive retro-modern styling
- Innovative refrigerated console option
What Replaced the Ford Flex?
Ford never directly replaced the Flex, instead expanding its conventional SUV lineup:
Current Ford 3-Row Options: Explorer, Expedition, and the electric Explorer EV now fill the space once occupied by the Flex in Ford's lineup.
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The Flex's Legacy in the Used Market
Discontinued models often develop unique aftermarket followings. The Flex has become:
- A sought-after option for families needing maximum interior space
- A surprising performance value with EcoBoost models
- A modern classic with distinctive styling
Lessons From the Flex's Discontinuation
The Flex's story offers important insights for the automotive industry:
Key Takeaways:
- Niche vehicles require careful sales volume expectations
- Plant utilization often dictates product line decisions
- Distinctive design carries both risks and rewards
- Loyal fanbases don't always translate to sufficient sales
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Could the Flex Concept Return?
With Ford's increasing focus on electric vehicles, some industry analysts speculate about a potential Flex revival:
- EV platforms allow more flexible packaging
- Retro styling could complement Ford's electric lineup
- Growing family vehicle needs in the EV space
While nothing has been announced, the automotive world has seen numerous discontinued models return in new forms when market conditions change.
