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Best March 2018 New-Car Deals Revealed by MotorVero
Best New Car Deals This Month: Where to Find Maximum Savings
For savvy shoppers considering a new vehicle purchase, the current market presents both challenges and opportunities. While incentives have seen only modest increases compared to previous years, strategic buyers can still uncover significant savings on select models. At MotorVero, we've analyzed the market to bring you the most compelling deals available right now.
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Current Market Overview
Recent data shows that new-car incentives have risen just 2.8% compared to the same period last year, marking one of the smallest increases in nearly three years. This restrained incentive growth has coincided with a 2.4% dip in new vehicle sales. March traditionally ranks in the bottom half of months for average incentives, making it crucial for buyers to know where to look for the best opportunities.
Top New Car Deals Worth Considering
Chrysler 300: Substantial Savings on a Full-Size Sedan
The 2018 Chrysler 300 presents one of the most dramatic discount opportunities currently available. With sales declining 17.4% recently and vehicles spending an average of 70 days on dealer lots (significantly longer than the 47-day industry average), Chrysler has responded with aggressive incentives.
Current Offers:
- $6,000 customer rebates across all trim levels (12-20% off MSRP)
- 0% APR financing for 36 months for qualified buyers
- 3.9% APR for up to 72 months on select trims
2018 Chrysler 300 S
99,611 miles
$21,990
Fair Deal
2018 Chrysler 300 Touring
56,301 miles
$18,395
Good Deal
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Considerations: While the Chrysler 300 remains competitive in its segment due to limited new full-size sedan competition, buyers should be aware of its mixed reliability ratings and crash test performance. The current generation received a refresh in 2015 but is now in its eighth model year since a full redesign.
Jeep Cherokee: Versatile SUV with Varied Discounts
The 2018 Jeep Cherokee saw a 10.2% sales decline recently, with vehicles averaging 73 days on dealer lots. Jeep has responded with regional incentives that make this popular SUV particularly attractive for certain buyers.
Current Offers:
- $3,000-$4,750 rebates depending on trim and region
- Additional $500 for financing through Chrysler Capital
- $1,250 bonus for buyers with FICO scores below 620
- 0% APR for 36-60 months for well-qualified buyers
2018 Jeep Cherokee Latitude Plus
78,713 miles
$14,728
Good Deal • Hot Car
2018 Jeep Cherokee Latitude
165,768 miles
$10,000
Fair Deal • Hot Car
2019 Model Considerations: The refreshed 2019 Cherokee offers smaller incentives ($1,000 rebate plus $500 for Chrysler Capital financing). While it boasts impressive off-road capabilities, the current generation shares the 2018 model's reliability concerns and unproven crash test improvements.
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Ford Focus: Significant Percentage Savings
With a 3.1% sales dip and 53-day average dealer inventory, the 2018 Ford Focus presents substantial percentage discounts, particularly on base models.
Current Offers:
- $4,000 off most 2018 Focus models (regional variations apply)
- $2,500-$3,500 discounts on Focus Electric and ST variants
- 2.9% APR financing for up to 84 months
2018 Ford Focus SE
41,046 miles
$14,995
Fair Deal
2018 Ford Focus SE
92,715 miles
$8,595 ($100 price drop)
Good Deal
Future Considerations: Ford will soon shift Focus production to China, with promises of more technology and interior space in the next generation. Current incentives can represent over 20% off MSRP for well-equipped models, making this an opportune time to buy despite the current model's cramped interior and lack of standard automatic emergency braking.
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Kia Optima: Editor's Choice for Balanced Value
The 2018 Kia Optima saw a dramatic 28% sales decline, with non-hybrid versions averaging 71 days in inventory. This creates excellent opportunities for buyers of this well-rounded midsize sedan.
Current Offers:
- $2,500-$3,250 rebates on gas-powered models
- $2,000 rebate on Optima Hybrid
- 0% APR financing for 60-75 months
2018 Kia Optima EX
96,207 miles
$13,990
Fair Deal
2018 Kia Optima S
102,655 miles
$10,950
Fair Deal • Hot Car
Why It Stands Out: The Optima placed second in its most recent comparison test, boasting excellent crash test ratings and Kia's exceptional warranty coverage. While automatic braking availability could be better, these discounts make an already strong value proposition even more compelling.
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Additional Models with Strong March Discounts
Several other vehicles continue to offer significant savings this month:
- 2018 Buick Encore
- 2018 Dodge Journey
- 2018 Chevrolet Cruze
- 2018 Chevrolet Malibu
- 2018 Hyundai Sonata
- 2018 Ram 1500
How We Identify the Best Car Deals
MotorVero's analysis focuses on multiple factors to determine the most advantageous new car purchases:
- Sales Performance: We examine models that underperformed in recent sales periods compared to market averages.
- Inventory Turnover: Vehicles spending more time on dealer lots often have stronger incentives.
- Incentive Value: We prioritize offers that represent significant percentages of the vehicle's total price.
- Regional Variations: We account for geographic differences in promotional offers.
Important Considerations for Buyers
While these offers represent significant savings opportunities, buyers should remember:
- Incentives vary by region, trim level, and dealer
- Special financing typically requires excellent credit
- Dealers may have additional unadvertised incentives
- Offers may change throughout the month
Always confirm current offers with your local dealership before making purchasing decisions.
At MotorVero, we maintain strict editorial independence, providing unbiased information to help car buyers make informed decisions. Our analysis is based on comprehensive market data and thorough vehicle evaluations, free from manufacturer influence.
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Last Updated On Aug, 12-2025