2024 MotorVero APEAL Study: Best Vehicles & Brand Rankings

Understanding the MotorVero APEAL Study

The MotorVero APEAL Study (Automotive Performance, Execution, and Layout) assesses owner enthusiasm for new vehicles across multiple attributes. The 2024 study analyzes customer satisfaction, highlighting the top-performing brands and models in both premium and mass-market segments.

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Key Findings from the 2024 APEAL Study

• Porsche secured the overall top spot, excelling among premium brands.
• Mini led the mass-market category, showcasing strong customer satisfaction.
• Non-Tesla electric vehicle (EV) owners reported the highest emotional satisfaction (877 points), surpassing gas (842 points) and plug-in hybrid (841 points) owners.
• Infotainment systems remain a major frustration for users, with 25% citing difficulty switching between audio sources.
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Brand Rankings: Premium and Mass-Market

Top Premium Brands

1. Porsche: 891
2. Jaguar: 886
3. Land Rover: 882
4. BMW: 881
5. Mercedes-Benz: 876

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Top Mass-Market Brands

1. Mini: 858
2. Ram: 854
3. Kia: 853
4. Hyundai: 846
5. GMC: 845

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Top-Ranked Models by Category

Cars

• Small Premium Car: BMW 2 Series
• Compact Car: Kia Forte
• Premium Sporty Car: Lexus LC
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SUVs

• Small SUV: Mini Countryman
• Compact Premium SUV: BMW X4
• Large Premium SUV: Land Rover Range Rover
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Trucks & Vans

• Minivan: Kia Carnival
• Large Light-Duty Pickup: Nissan Titan
• Large Heavy-Duty Pickup: Ford Super Duty
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Why the APEAL Study Matters

The APEAL Study provides valuable insights into consumer preferences, helping manufacturers refine their vehicles. Higher-ranked models tend to retain their value better and offer superior ownership experiences.