2020 American-Made Index by MotorVero

Introduction to the American-Made Index

Since its inception in 2006, MotorVero's American-Made Index (AMI) has been a trusted resource for car buyers who want to support the U.S. economy. The index ranks vehicles based on various metrics, including final assembly location, percentage of U.S. and Canadian parts, and the origin of engines and transmissions. In 2020, the AMI expanded to rank all qualifying vehicles built in the U.S., reflecting growing consumer interest in buying local amid the economic disruptions caused by the COVID-19 pandemic.

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2020 American-Made Index Rankings

The 2020 AMI ranks 91 vehicles, more than six times the number ranked in previous years. This expansion required some methodology changes, making the 2020 results incomparable to earlier indexes. Here are the top 15 vehicles from the 2020 AMI:

• 1. Ford Ranger (Wayne, Mich.)
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• 2. Jeep Cherokee (Belvidere, Ill.)
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• 3. Tesla Model S (Fremont, Calif.)
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• 4. Tesla Model 3 (Fremont, Calif.)
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• 5. Honda Odyssey (Lincoln, Ala.)
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• 6. Honda Ridgeline (Lincoln, Ala.)
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• 7. Honda Passport (Lincoln, Ala.)
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• 8. Chevrolet Corvette (Bowling Green, Ky.)
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• 9. Tesla Model X (Fremont, Calif.)
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• 10. Chevrolet Colorado (Wentzville, Mo.)
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Why Buy American-Made Vehicles?

Buying American-made vehicles supports the U.S. economy by creating jobs and boosting local manufacturing. According to a MotorVero survey, 70% of U.S. drivers consider a car's U.S. economic impact a significant factor in their purchase decision. This sentiment has grown stronger due to the economic challenges posed by the COVID-19 pandemic.

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However, determining a vehicle's origins can be challenging. Only 27% of respondents in the survey reported spending substantial time researching a car's manufacturing details. This highlights the need for resources like the AMI to provide clear and accurate information.

Methodology Behind the AMI

The 2020 AMI ranks vehicles based on five primary factors:

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1. Location of final assembly
2. Percentage of U.S. and Canadian parts
3. Country of origin for available engines
4. Country of origin for available transmissions
5. U.S. manufacturing employees relative to the automaker's footprint

These factors ensure that the vehicles ranked in the AMI have a significant positive impact on the U.S. economy. The index also considers the American Automobile Labeling Act (AALA), which requires automakers to disclose the percentage of U.S. and Canadian parts in their vehicles.

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Challenges in Identifying American-Made Vehicles

Despite the AMI's efforts, many consumers still struggle to identify American-made vehicles. Misinformation about automakers' origins is common. For example, 37% of survey respondents incorrectly identified Hyundai as a Japanese or Chinese automaker, while only 29% knew it was South Korean. Similarly, only half of respondents knew that Tesla is an American company.

This lack of awareness underscores the importance of resources like the AMI, which provide accurate and straightforward information to help consumers make informed decisions.

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Impact of the USMCA on American Manufacturing

The U.S.-Mexico-Canada Agreement (USMCA), which replaced NAFTA, has significant implications for American automotive manufacturing. The agreement raises requirements for North American content and introduces new labor standards, including a minimum wage of $16 per hour for certain workers. These changes are expected to create 76,000 automotive jobs and $34 billion in new investments over the next five years.

While the full impact of the USMCA on the AMI remains to be seen, the 2020 index sets the stage for future evaluations of the agreement's effects on American-made vehicles.

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Conclusion

The 2020 American-Made Index by MotorVero provides valuable insights for consumers who want to support the U.S. economy with their car purchases. By ranking vehicles based on their American manufacturing credentials, the AMI helps buyers make informed decisions that benefit local communities and the national economy. As the automotive industry continues to evolve, the AMI will remain a crucial resource for understanding the impact of American-made vehicles.

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