2026 Subaru Impreza: Comprehensive Guide to Pricing, Features & Updates

The 2026 Subaru Impreza enters its sixth generation with notable enhancements, particularly in its RS trim's performance and expanded safety technology. As Subaru's compact hatchback flagship, the Impreza continues to deliver the brand's signature symmetrical all-wheel drive in a practical five-door package. This year's model introduces a vibrant new Citron Yellow Pearl exterior color and refined powertrain tuning that improves low-end torque response.

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2026 Subaru Impreza Starting Price & Value Proposition

With the discontinuation of the base trim, the 2026 Impreza lineup now begins with the Sport trim at $27,790 (including destination). This strategic simplification allows Subaru to offer more standard features at the entry level while maintaining competitive pricing in the compact hatchback segment. When compared to rivals like the Honda Civic Hatchback and Mazda3, the Impreza's standard AWD system presents exceptional value for drivers in climates with challenging weather conditions.

Detailed Trim Level Breakdown

Impreza Sport: The Balanced Performer

The Sport trim establishes a strong foundation with its 2.0-liter boxer four-cylinder engine producing:

• 152 horsepower @ 6,000 rpm
• 145 lb-ft of torque @ 4,000 rpm
• Standard Lineartronic CVT with manual paddle shifters

Key standard features include:

• 11.6-inch Starlink touchscreen with wireless Apple CarPlay/Android Auto
• 18-inch dark-gray alloy wheels
• LED foglights and steering-responsive headlights
• Dual-mode drive system (Intelligent/Sport)
• Full EyeSight Driver Assist Technology suite
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Impreza RS: The Enthusiast's Choice

For 2026, the performance-oriented RS trim receives meaningful powertrain updates:

The RS trim builds upon the Sport's equipment with premium additions:

• Gunmetal and carbon fiber interior accents
• Sport bolstered seats with red contrast stitching
• Leather-wrapped steering wheel and shift knob
• Aluminum pedal covers
• Black exterior accents (grille, mirrors, spoilers)
• Standard inclusion of the $1,900 Sport options package
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2026 Model Year Updates & New Features

Subaru has focused its 2026 updates in three key areas:

1. Powertrain Refinements: The RS's 2.5L engine now delivers peak torque 200 rpm sooner, improving real-world responsiveness while maintaining excellent fuel efficiency.
2. Safety Enhancements: Emergency Lane Keep Assist now comes bundled with the optional blind spot monitoring package on Sport models.
3. Personalization Options: The new Citron Yellow Pearl joins the color palette, complementing existing premium hues like Sapphire Blue Pearl and Magnetite Gray Metallic.

Optional Packages & Configurations

Sport Optional Package ($1,900)

• Blind Spot Detection with Lane Change Assist
• Rear Cross-Traffic Alert
• Evasive Steering Assist
• Power moonroof
• New for 2026: Emergency Lane Keep Assist
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RS Premium Package ($2,070)

• 10-speaker Harman Kardon premium audio
• 432-watt amplifier
• Power moonroof
• 10-way power driver's seat with lumbar

Competitive Positioning & Buying Advice

When cross-shopping the 2026 Impreza against competitors, consider these key differentiators:

• Standard AWD: Unlike front-wheel-drive rivals, every Impreza comes with Subaru's symmetrical AWD at no extra cost
• Safety Tech: EyeSight comes standard across all trims, while competitors often reserve these features for higher trims
• Practicality: The hatchback design offers 20.8 cu-ft of cargo space behind the rear seats

For budget-conscious buyers, the Sport trim delivers exceptional value with its comprehensive standard features. Enthusiasts will appreciate the RS's more engaging driving dynamics and premium interior touches. MotorVero's pricing data suggests ordering before November to secure the best incentives on 2026 models.

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Ownership Experience & Long-Term Value

Subaru's reputation for durability translates to strong resale values, with Impreza models typically retaining about 55-60% of their value after three years according to industry benchmarks. The 2026 model benefits from Subaru's improved warranty coverage:

• 3-year/36,000-mile basic warranty
• 5-year/60,000-mile powertrain coverage
• 5-year/unlimited-mile roadside assistance

Routine maintenance costs fall slightly below segment averages, with the boxer engine's design allowing for easier spark plug replacement compared to some transverse-mounted competitors.

Conclusion: Is the 2026 Impreza Right For You?

The 2026 Subaru Impreza presents a compelling option for buyers seeking:

• All-weather capability with standard AWD
• Comprehensive safety technology
• Practical hatchback versatility
• Engaging driving dynamics (especially in RS trim)

While horsepower figures may trail some turbocharged competitors, the Impreza's balanced chassis, excellent visibility, and Subaru's renowned durability make it a smart long-term ownership proposition. The 2026 updates refine an already competitive package, particularly in the torque delivery of the RS model.

For personalized pricing information or to schedule a test drive of the 2026 Subaru Impreza, visit your local MotorVero-certified Subaru dealer today.

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