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2019 Buick Regal Upgraded with Premium Avenir Features
The Buick Regal Avenir: Elevating American Luxury to New Heights
Key Takeaway: The Buick Regal Avenir represents the pinnacle of GM's luxury craftsmanship, combining bespoke interior details with cutting-edge technology. With Avenir models now accounting for 20% of Enclave sales and leading LaCrosse demand, this premium trim continues reshaping Buick's market position.
Why the Avenir Trim is Transforming Buick's Brand Identity
Buick's Avenir sub-brand has emerged as a surprising success story in the competitive luxury automotive market. What began as an experiment in premium craftsmanship has evolved into Buick's fastest-selling trim level across multiple models. The expansion to the Regal lineup marks a strategic move to capitalize on growing consumer demand for upscale midsize sedans in the $30,000-$40,000 price bracket.
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The Avenir Phenomenon: By the Numbers
- Represents 1 in 5 Buick Enclave sales
- Fastest-selling version of the LaCrosse sedan
- Third U.S. model to receive Avenir treatment (after Enclave and LaCrosse)
- Fourth model available in China (GL8 minivan)
2019 Regal Avenir: A Masterclass in Premium Detailing
The Regal Avenir distinguishes itself through meticulous attention to detail and exclusive design elements that create a truly elevated ownership experience.
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Interior Excellence
The cabin showcases Buick's commitment to luxury with:
- Diamond-quilted leather seating surfaces with contrast stitching
- Avenir-branded premium floor mats and door sill plates
- Embossed head restraints with the Avenir logo
- Hand-selected wood and metallic trim accents
Cutting-Edge Technology Suite
Buick equipped the Regal Avenir with an advanced infotainment system that includes:
- Cloud-connected app integration (similar to GMC Terrain system)
- Personalized user profiles with saved preferences
- Seamless third-party app integration (Pandora, Spotify, etc.)
- Standard Apple CarPlay and Android Auto
- Built-in navigation with real-time traffic updates
- Bose premium audio system with noise cancellation
- Wireless smartphone charging pad
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Exclusive Exterior Design Elements
The Avenir treatment extends beyond the cabin with distinctive styling cues that announce its premium status:
| Feature | Description |
|---|---|
| Wheels | 19-inch Pearl Nickel finish (Avenir exclusive) |
| Grille | Signature mesh upper grille design |
| Badging | Discreet Avenir branding throughout |
| Lighting | LED signature lighting elements |
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Performance and Safety Features
While maintaining Buick's signature refined driving dynamics, the Regal Avenir adds several premium safety and convenience technologies:
Powertrain Specifications
- 2.0L Turbocharged 4-cylinder engine (250 horsepower, 260 lb-ft torque)
- 9-speed automatic transmission
- Front-wheel drive configuration (AWD not available on Avenir trim)
Standard Safety Technologies
- Blind spot monitoring with rear cross-traffic alert
- Forward collision alert
- Lane keep assist with lane departure warning
- Automatic emergency braking
Available Advanced Features
- Adaptive cruise control
- Automatic parking assist
- Heads-up display
- Surround-view camera system
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Market Positioning and Competitive Analysis
The Regal Avenir occupies a unique space in the automotive market, offering near-luxury features at a more accessible price point than European competitors.
Industry Insight: Buick's strategy with the Avenir line mirrors the successful playbook of Japanese luxury brands in the 1990s, creating a premium sub-brand within an established mainstream marque.
Key Competitors
- Acura TLX A-Spec
- Lexus ES 350 Luxury
- Volvo S60 Momentum
- Cadillac CT5 Luxury
Value Proposition
The Regal Avenir delivers approximately 85% of the luxury features found in vehicles costing $10,000-$15,000 more, making it an exceptional value proposition for discerning buyers who prioritize:
- Premium materials and craftsmanship
- Advanced technology integration
- Brand exclusivity without ostentation
- Strong residual value
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Why the Avenir Trim Resonates With Modern Buyers
Consumer behavior research reveals three key factors driving Avenir's popularity:
- The Experience Economy: Buyers increasingly value memorable ownership experiences over pure status symbols.
- Quiet Luxury: Discerning consumers appreciate understated elegance over flashy branding.
- Personalization: The ability to tailor technology and comfort settings creates emotional attachment.
Future of the Avenir Line
Buick's commitment to the Avenir sub-brand suggests potential expansion to other models in coming years. Industry analysts predict:
- Possible electrified Avenir variants as Buick moves toward EV offerings
- Expansion of bespoke customization options
- Potential for concierge-level ownership services
- Continued refinement of material quality and design language
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Final Verdict: Who Should Consider the Regal Avenir?
The 2019 Buick Regal Avenir presents an compelling option for:
- Professionals seeking premium features without luxury brand premiums
- Empty nesters downsizing from larger luxury vehicles
- Design-conscious buyers who appreciate meticulous detailing
- Tech-savvy drivers wanting seamless connectivity
As Buick continues to refine its Avenir offerings, the sub-brand appears poised to redefine expectations for American luxury vehicles in the coming decade.
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Last Updated On May, 06-2025