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2019 Buick Regal Upgraded with Premium Avenir Features

Buick Regal Avenir: Luxury Redefined | MotorVero

The Buick Regal Avenir: Elevating American Luxury to New Heights

Buick Regal Avenir

Key Takeaway: The Buick Regal Avenir represents the pinnacle of GM's luxury craftsmanship, combining bespoke interior details with cutting-edge technology. With Avenir models now accounting for 20% of Enclave sales and leading LaCrosse demand, this premium trim continues reshaping Buick's market position.

Why the Avenir Trim is Transforming Buick's Brand Identity

Buick's Avenir sub-brand has emerged as a surprising success story in the competitive luxury automotive market. What began as an experiment in premium craftsmanship has evolved into Buick's fastest-selling trim level across multiple models. The expansion to the Regal lineup marks a strategic move to capitalize on growing consumer demand for upscale midsize sedans in the $30,000-$40,000 price bracket.

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The Avenir Phenomenon: By the Numbers

  • Represents 1 in 5 Buick Enclave sales
  • Fastest-selling version of the LaCrosse sedan
  • Third U.S. model to receive Avenir treatment (after Enclave and LaCrosse)
  • Fourth model available in China (GL8 minivan)

2019 Regal Avenir: A Masterclass in Premium Detailing

The Regal Avenir distinguishes itself through meticulous attention to detail and exclusive design elements that create a truly elevated ownership experience.

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Interior Excellence

2019 Regal upgrades

The cabin showcases Buick's commitment to luxury with:

  • Diamond-quilted leather seating surfaces with contrast stitching
  • Avenir-branded premium floor mats and door sill plates
  • Embossed head restraints with the Avenir logo
  • Hand-selected wood and metallic trim accents

Cutting-Edge Technology Suite

Buick equipped the Regal Avenir with an advanced infotainment system that includes:

  • Cloud-connected app integration (similar to GMC Terrain system)
  • Personalized user profiles with saved preferences
  • Seamless third-party app integration (Pandora, Spotify, etc.)
  • Standard Apple CarPlay and Android Auto
  • Built-in navigation with real-time traffic updates
  • Bose premium audio system with noise cancellation
  • Wireless smartphone charging pad
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Exclusive Exterior Design Elements

Buick Regal Avenir

The Avenir treatment extends beyond the cabin with distinctive styling cues that announce its premium status:


Feature Description
Wheels 19-inch Pearl Nickel finish (Avenir exclusive)
Grille Signature mesh upper grille design
Badging Discreet Avenir branding throughout
Lighting LED signature lighting elements

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Performance and Safety Features

While maintaining Buick's signature refined driving dynamics, the Regal Avenir adds several premium safety and convenience technologies:

Powertrain Specifications

  • 2.0L Turbocharged 4-cylinder engine (250 horsepower, 260 lb-ft torque)
  • 9-speed automatic transmission
  • Front-wheel drive configuration (AWD not available on Avenir trim)

Standard Safety Technologies

  • Blind spot monitoring with rear cross-traffic alert
  • Forward collision alert
  • Lane keep assist with lane departure warning
  • Automatic emergency braking

Available Advanced Features

  • Adaptive cruise control
  • Automatic parking assist
  • Heads-up display
  • Surround-view camera system
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Market Positioning and Competitive Analysis

The Regal Avenir occupies a unique space in the automotive market, offering near-luxury features at a more accessible price point than European competitors.

Industry Insight: Buick's strategy with the Avenir line mirrors the successful playbook of Japanese luxury brands in the 1990s, creating a premium sub-brand within an established mainstream marque.

Key Competitors

  • Acura TLX A-Spec
  • Lexus ES 350 Luxury
  • Volvo S60 Momentum
  • Cadillac CT5 Luxury

Value Proposition

The Regal Avenir delivers approximately 85% of the luxury features found in vehicles costing $10,000-$15,000 more, making it an exceptional value proposition for discerning buyers who prioritize:

  • Premium materials and craftsmanship
  • Advanced technology integration
  • Brand exclusivity without ostentation
  • Strong residual value
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Why the Avenir Trim Resonates With Modern Buyers

Consumer behavior research reveals three key factors driving Avenir's popularity:

  1. The Experience Economy: Buyers increasingly value memorable ownership experiences over pure status symbols.
  2. Quiet Luxury: Discerning consumers appreciate understated elegance over flashy branding.
  3. Personalization: The ability to tailor technology and comfort settings creates emotional attachment.

Future of the Avenir Line

Buick's commitment to the Avenir sub-brand suggests potential expansion to other models in coming years. Industry analysts predict:

  • Possible electrified Avenir variants as Buick moves toward EV offerings
  • Expansion of bespoke customization options
  • Potential for concierge-level ownership services
  • Continued refinement of material quality and design language
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Final Verdict: Who Should Consider the Regal Avenir?

The 2019 Buick Regal Avenir presents an compelling option for:

  • Professionals seeking premium features without luxury brand premiums
  • Empty nesters downsizing from larger luxury vehicles
  • Design-conscious buyers who appreciate meticulous detailing
  • Tech-savvy drivers wanting seamless connectivity

As Buick continues to refine its Avenir offerings, the sub-brand appears poised to redefine expectations for American luxury vehicles in the coming decade.

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Last Updated On May, 06-2025

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