Chevrolet Cruze Sedan: A Comprehensive Review of Its Competitive Standing
Redesigned for Success: The 2016-2017 Cruze Evolution
Chevrolet's significant redesign of the Cruze compact sedan for the 2016 model year marked a turning point for the nameplate. When MotorVero evaluated the 2017 model in our rigorous Compact Sedan Challenge, we discovered a vehicle that balanced modern features with some dynamic compromises.
Key Improvements in the Redesign:
- Enhanced interior materials and cabin quietness
- More efficient yet powerful engine options
- Advanced connectivity features targeting younger buyers
- Improved safety technologies across trim levels
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Performance in the Competitive Arena
As a newcomer to our comparison tests, the Cruze sedan entered our evaluation as somewhat of an unknown quantity against established segment leaders. Our testing revealed several noteworthy strengths and some areas where competitors maintained an advantage.
Where the Cruze Excels:
The Chevrolet Cruze impressed our judges with its:
- Class-competitive fuel efficiency (up to 30 mpg city/40 highway with diesel option)
- Surprisingly spacious interior for the segment
- User-friendly MyLink infotainment system
- Available premium features atypical for the price point
Competitive Shortcomings:
Our testing did reveal some dynamic limitations:
- Less engaging driving experience than sportier rivals
- Base engine lacks low-end torque
- Rear seat room trails some competitors
- Resale values below segment average
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Segment Comparison: How the Cruze Measures Up
In the fiercely competitive compact sedan segment, the Cruze faces established players like the Honda Civic, Toyota Corolla, and Mazda3. Our evaluation considered five key categories:
| Category | Cruze Performance | Segment Average |
|---|---|---|
| Interior Quality | Above Average | Good |
| Driving Dynamics | Average | Good |
| Technology Features | Excellent | Good |
| Fuel Efficiency | Excellent | Good |
| Value Proposition | Good | Good |
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The Millennial-Targeted Marketing: Does It Deliver?
Chevrolet's much-discussed marketing campaigns positioned the Cruze as the ideal choice for millennial buyers. Our testing examined whether the vehicle's capabilities matched its aspirational branding.
Features That Resonate With Younger Buyers:
- Standard 4G LTE Wi-Fi hotspot
- Smartphone integration (Apple CarPlay/Android Auto)
- Available wireless charging
- Teen Driver monitoring system
While these features certainly appeal to tech-savvy buyers, our judges noted that the Cruze's driving experience might not fully satisfy enthusiasts in this demographic who prioritize handling and performance.
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Long-Term Ownership Considerations
Beyond initial impressions, the Cruze's value proposition includes several factors important to compact sedan buyers:
Maintenance and Reliability:
Early data suggests improved reliability over previous generations, with:
- 3-year/36,000-mile bumper-to-bumper warranty
- 5-year/60,000-mile powertrain coverage
- Competitive scheduled maintenance costs
Safety Ratings:
The redesigned Cruze earned top marks in several categories:
- NHTSA 5-Star Overall Safety Rating
- IIHS Top Safety Pick (with specific headlights)
- Standard rearview camera across all trims
